The big budget movie adaptation "Speed Racer" apparently crashed at the box office. According to boxofficemojo, the movie made less than $6 million on its opening day, putting it on pace to place third in its opening weekend. At this pace, its opening weekend likely will be around $20 million. For the sake of comparison, "Iron Man" made $35 million on its opening day and more than $100 million on its opening weekend.
Does this mean "Speed Racer" is a bad movie? No. It could mean that kids today don't relate to an adaptation of a Japanese anime series from the late 1960s. It might mean the marketing campaign for the movie didn't reach its target audience or didn't really know what target audience it was going for.
Were they targeting kids, teens, young adults?
The movie featured a good cast, good directors and a cool visual style. I guess that wasn't enough. With "The Chronicles of Narnia: Prince Caspian" opening next week, the future doesn't look bright for "Speed Racer."
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